In this age and time, no brand can dare to ignore smartphones and mobile devices. With more and more internet users making search queries through their smartphone, even the search engine giant has favored them in their latest update.
Over the past few years, we have seen a rapid increase in search queries made from smartphones and mobile devices. It clearly indicates that it is emerging as a vital tool for business branding. Since most people have easy access to smartphones, they prefer browsing through the internet and check out websites on mobile phones. A website which is slow to load and navigate on mobile phones and tablets will drive away the visitors. Google, in its latest update, has introduced mobile-first-index which gives ranking preference to those sites which are optimized for mobile devices. Thus, it calls for the need to optimize business websites for smart devices if a brand wishes to capture the market.